identity | aesthetic | content | development
Since its inception in 2021, I’ve overseen brand identity, marketing strategy, and content creation for Green Witch Vintage & Handmade—a small business I co-founded. I developed GWV’s voice and wrote all product copy, built and maintained the website, and created marketing collateral, including photography and SEO-optimized listings. This hands-on experience has made me especially adept at helping other small business owners establish a strong online presence with limited time and budget.
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Social media / advertising video
Social media / advertising video
Booth design, setup, & execution
author platform | write | design | publish
As the co-creator and primary writer for the Ismae series, I manage every aspect of the platform’s development and promotion. From concept to completion, I write the novels, oversee editing, design covers and marketing materials, and maintain the website, mailing list, and social channels. My work also includes production of print and digital editions, social media campaigns, newsletters, and book trailers — all crafted to support both reader engagement and brand consistency.
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Working with reviewers before & after publication
Audiobook hiring, development, and promotion
All the Rest
logos | RFPs | packaging | swag | copy editing
I’ve created a range of digital and print content tailored to a variety of audiences. I bring an adaptable eye and voice to every project, whether it's designing visuals to match a brand’s tone, writing copy that converts, building story-driven assets that deepen audience engagement, or organizing rollouts and events. These pieces reflect my hands-on approach, where strategy, aesthetics, and clarity all get equal weight.
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